For many people who join steemit, tend to focus on the wrong things. A glance at the trending posts and they quickly take to their heels and start posting content with little value that doesn't have a particular target audience.

This happens when one is after the rewards. Been a victim before and it is always worthwhile to remind the newbies of this important factor. Find what you do best and produce valuable content there(community) that attracts audiences. Stay consistent and you will surely get there