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RE: Update on Steem's Facebook promotion campaign
Impressive response rates for such a small budget.
It is still in beta at the moment, but when we have released the newer version do you think Steem Atlas would be a suitable option to promote Steem on Facebook?
It is a way to show off some of the better quality content on Steem without the problems of the trending page.
These were test campaigns, so I allocated a small budget. But you are right, the result is amazing.
I think this is a great idea! The Steem Atlas illustrates very well how global Steem is. In addition, people are always interested in reading and communicating with people from their region. Steem Atlas can be a great start for new regional communities.
May I have one question? Site maintenance requires certain financial costs. At the same time, I don't see any ads on https://steematlas.com/. Do you plan to somehow monetize the site or will you maintain it at your own expense?
Glad you like the idea.
Regarding financing the Steem Atlas project, currently I am fortunate to be in the witness Top 20 so the witness rewards will help cover the costs.
Beyond that it would be good to develop a fully sustainable business model for the site and its development.
Adverts would be an option but the usage numbers will need to build up considerably before that is worth pursuing.
Another possible option would be requesting users set a beneficiary (maybe 10%) to the project account (@steem-atlas). People's willingness to do this would depend I think on how much curation value we can offer to posts on the site.
One further option would be the Steem DAO. This might be particularly useful for development costs. We have many ideas on how to improve and expand the value of the site but that will take development time and cost.
I thought about that too. Even if you are a top witness, it will be difficult to maintain a project that is not profitable or at least not self-sustaining. I think funding from DAO will be extremely difficult to get. Authors will also be reluctant to share their rewards. The most optimal option, in my opinion, is unobtrusive advertising. This will put the burden of financing the project not on users, but on advertisers. Of course, for this site traffic must be measured in thousands. I think you know all this very well. 🙂
If you have a site traffic counter, then in the future it would be good to evaluate the effectiveness of promoting the project on Facebook and whether it will give the necessary increase in traffic. It will be possible to conduct a test campaign, after which to evaluate whether there is a noticeable steady increase in traffic. It is important that people who learn about Steem Atlas remain regular users.
Yes, advertising will be useful.
But that will likely be a long way off to reach the user traffic levels to make it attractive to advertisers.
0.00 SBD,
0.07 STEEM,
0.07 SP
I didn't come to try out the atlas yet ( no travelling and an old post cannot be added or?) but I would set 10% no matter the upvote. It is what many communities ask even if they do not upvote.
A good Sunday/week.
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@wakeupkitty - thank you for your thoughts on setting a beneficiary. We may suggest that to people on a voluntary basis if they want to support the project.
Let me know what to set if you de ided how or what.
@ wakeupkitty
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