Unforgettable Italy" covered by @hamad222

All this should make us very proud to be Italian, but it also gives us a sense of responsibility. We must continue to protect this heritage of ours, enhance it and ensure that it reaches the following generations intact.

Perhaps now you are wondering what I mean by this article.
I actually want to urge everyone not to take these treasures for granted. We often hear on TV that some monuments have been damaged, and in addition to initially irritating us we do nothing else. We do not value our heritage. We don't incentivize tourism enough.
In 2017, the data are certainly positive, but we are in 5th place in the ranking of tourist favorite destinations, making China, Spain, the United States and France move ahead.
According to an arctic of the loop, out of the 100 most visited cities in the world, Rome is in 13th place and Milan in 23rd.
We are moving in the right direction, but with everything we have we could do more, perhaps starting to solve problems that afflict us such as overturismo or deseasonalization. Take for example Alberobello, recognized by UNESCO, is attacked by tourists but it is at certain times of the year ... or Venice that receives a number of tourists that it cannot manage.

Our competitors are advancing trying to further reduce the problems mentioned above and to increase the economic income derived from tourism. We have some cities that have seen increases, such as Milan, but Rome is unable to take off. Many southern cities are even worse ... it will also be due to the lack of services. We need a leadership that does not take tourism for granted, and that does not remain impassive when we see news of vandalism on TV.
I quote the headlines from a few years ago, but not too distant.