SEC-S20W3 | My Business Ideas |Marketing Strategies

Assalamu Alaikum steemian friends. Hope you all are well. By the grace of Allah I am also well. I came to participate in this week's engagement contest hosted by @dove11. I will be a member of the contest by answering a few questions here. So let's begin.

Customer support

Customer support is an important aspect of marketing strategies, which directly affects the success of your business. Customer support means resolving any questions, problems or complaints related to your product or service quickly and efficiently. Below are some steps to discuss the importance and application of customer support in the context of "Marketing Strategy"..

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⭕ Increase credibility and customer trust :-

• If customer support is handled properly your business gains a credibility among customers. Customers know that any problem will be resolved quickly, which increases their trust and creates a positive attitude towards your brand.

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⭕ Meeting and communicating customer expectations :-

• An effective customer support system helps meet customer expectations. It is a means of direct communication with customers. Where they can share their problems and get proper solutions. Responding to customers in a timely manner and maintaining clear, friendly communication is critical.

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⭕ Increasing Customer Lifetime Value :-

• If customers are satisfied and get reliable support for any problem they will be willing to buy your product or service again and again. This increases your customer lifetime value in the long run as they remain loyal to your brand.

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⭕ Negative review and feedback management :-

• Handling negative feedback or complaints quickly and efficiently is an important aspect of customer support. Creating a good customer support system will help you handle these complaints properly and keep customers satisfied. This results in maintaining your brand reputation and getting better reviews.

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⭕ Identifying problems and providing solutions :-

• With effective customer support, you can regularly monitor customer issues and resolve those issues to improve business. It not only solves problems but also opens up avenues for further business development and new marketing strategies.

Professional hiring, if any

Although I haven't started any business yet. But it is important to take proper steps considering the goals and plans of the company in hiring professional staff for my growing business in the future. The long-term success of my company depends on this process. Below are my future role plans and future hiring directions.

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⭕ Plan to fill future roles :-

As my business grows, I plan to hire professional staff in the following departments.

Marketing and Branding Expert	To properly promote and advertise your business in the market.
Customer Relationship Manager	To improve relationship with customers and solve their problems.
IT and technology experts	To improve the digital infrastructure of businesses and ensure cyber security.
Sales Specialist	Will play a role in managing and expanding the sales department.
Human Resource Manager	To recruit, train and maintain good work environment among employees.

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⭕ The type of staff I want to hire :-

Administrative Professionals	Those who can manage day-to-day operations and administrative tasks.
Specialist Professionals	Specialists in specific fields, such as marketing, sales, economics, technology.
Experienced Leaders	Experienced in managing, leading and making strategic decisions who can lead new initiatives.
Trainable Young Workers	Those who are new but willing to learn quickly and can be prepared for future leadership of the company.

Expansion plans

Although I don't currently have a business as I have said before. But if my business idea has an expansion plan and I want to pursue it for growth, there are certain strategies that will be important to achieve the goal. Briefly my expansion plans will be as follows.

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1.Market Expansion	Entering new geographic markets: Expanding products or services from local to regional or international markets.	New Customer Segments: Broadening the target customer group and focusing on new segments.
2.Increase Digital Presence & Marketing	Attract mass customers through digital channels by strengthening online marketing and social media strategies.	Entering e-commerce platforms or enhancing existing digital channels.
3.Enhancing Operational Efficiency	Making internal processes more efficient and automated to reduce costs and increase productivity.	Ensuring fast and accurate service using advanced technology.
4.Increasing Brand Value	Enhance branding and public relations strategies to make your brand stronger and stand out from the competition.	Building trust and loyalty among customers by increasing brand awareness.
5.Customer Experience Improvement	Improving service quality to achieve customer satisfaction and trust.	Timely improvement of service based on customer feedback.

6.Product or service diversification	Introducing new products or services alongside existing products, which will attract new customers in addition to your current customers.

Aggressive or soft marketing strategies

A soft marketing strategy is an approach in which emphasis is placed on gradually building trust, relationships and trust rather than directly selling products or services to customers. The main goal of promotion here is to create a personal relationship with the customer and a positive experience that will turn them into buyers in the long run. A brief discussion of soft marketing techniques is mentioned below.

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Emphasis mainly on relationship building	Building trusting relationships with customers is more important than selling products directly. Customers are attracted to you through personal and sincere communication.
Marketing through value addition	Offering valuable content, tips or solutions to customers, rather than providing information about products or services. For example, providing solutions to their problems through blogs, video tutorials, webinars or e-books.
Customer education and awareness raising	Making customers aware and educating them about the product. It builds trust rather than direct selling, making customers more willing to buy the product themselves.
Building brand trust and acceptance	Quality content, helpful advice, and reliable solutions are patiently delivered to customers to build trust in the brand.
Benefits and experience sharing	Promotions feature customer success stories or their positive experiences with the brand. This makes it easier to attract the attention of other potential customers.

So I am Inviting my lovely Steemian friends @patjewell, @shohana1, @sushanta83 to Participate in this Competition.