Innovative Branding
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Branding is one factor every business has to take important no matter how small your business might be because it has great influence on your business in every way you could possibly think of. From the colors of your business, your customer experience, it's logos and even the motto they are all key elements in branding that you have to build carefully. These days most businesses have brands and it has clearly become a battle of brands, meaning a colorful logo or a beautiful billboard is not enough to keep you at the top of the competition I e you need innovative branding. An innovative brand is one that re-invents the norm in the industry for example by adding new colors to an existing products or by introducing an entirely different product with unique shapes or abilities or a new marketing strategy.
It is like introducing unique factors that can influence the market largely in your favor or even make consumers buy a product they won't be needing in a couple of years. To develop an innovative brand for your business, you need to use innovation in unique ways no one has ever done to create unique products or services. By being innovative you create new ideas for your business to work on as well as encouraging creativity among your workforce which will help you take your business to the next level in the industry as well as with customers. Customers always want to feel important and so by putting them at the forefront of your innovative ideas you attract them to your business and it's products.
To develop an innovative brand you have to define it's purpose, understand your target market and creatively assemble the concept of the brand. That way you can better visualize and determine the ideas you have for your brand. One major example is Adidas which was able to make social media influencers into sneaker salespeople with it's e-commerce app called Storr. An idea which started as an experiment which give people the ability to open their sneaker store in just three clicks now generates more profit as well as fan base for the company. With an innovative brand your business will always be ahead of the competition and also increase your loyal customers. This is because they have the opportunity of enjoying the latest products in the market from your company unlike people who patronise slower brands.
It will also help your business remain relevant in the market because the industry looks to your business as the forerunner of innovation in the industry. This will reel in more customers as well as build their trust and loyalty to your business just like Apple Inc. With an innovative brand opportunities for growth and expansion is limitless which attracts investment as well as partnership. Incorporating it into your business no matter how little has great benefits only if you tap into it.
hello @valchiz,
Making a brand survive the passage of time is a real challenge for advertisers because change is not always a good thing, at one point coca cola changed the recipe to be more innovative and the result was a real disaster, so changing something that works is not always the best option.
This publication made me remember that in the beginnings of a brand of soft drink when it arrived to a town that refused to sell that soft drink, the owners of that brand hired people to ask for that drink and when they answered that there was no such drink they left the place, in this way when the company was visited by a sales representative the owners asked to buy the drink to sell it in their town.
a good strategy.
Branding a business provides it with better opportunities to get bigger and grow well,it does not also leave out the fact that branding a business will also help the business remain relevant.
when a company wants to transcend in time, it anchors its efforts in only one thing... its brand, because this is the only thing that will give it a plus to compete in any market.
thank you for sharing this article @valchiz
All ideas are really great that will focus on branding and you know the brand value is always essential in this competitive market.