Hi @aplausos
It's good the difference you make between advertising and marketing. In the latter I think is where companies work more now, they have teams composed even by psychologists and sociologists, who establish large campaigns to increase their sales, attract more people and influence them in many ways.
Hi @josevas217 You are right, but the marketer works together with them to achieve a little more in depth in what the consumer is interested in, thank you very much.