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RE: The Science Of Event Marketing (The Sugar that Calls the Ant to Fest)
First, Welcome to Project.Hope :D
Marketing is an essential part of the business. If you want to expand or make a business known, you need to have a good marketing strategy and that's where most businesses that start here in my country fail. Obviously, meeting the three E's of marketing requires investing a lot of capital and apparently it is not enough if you do not have good marketing event management. I guess this type of event is only oriented to the general public, isn't it? The public that has the capacity to acquire the products you sell.
Thanks for sharing :)
Thanks for the warm welcome. Event marketing is often explored by companies with products since their products gets awareness through the event. If an event is planned to create awareness for a product, then the company is going after two things promotion and sales. A failure in such event will affect the sales of the product.
I couldn't agree more