@crypto.piotr i am really glad you were able to find time to read my post. Thank you for taking your time to read it.

And most of the time we end up seeing marketing as nothing but tons of spam. Or ads - bombarding us on daily basis.

This is true and that is why there is always a space for spam in emails. I am sure marketing was the beginning for the word spam although it often ends with good result.

In other words: we need to understand our audience and ensure that they will see value in attending our event.

While writing this, i remembered a friend invited me for a seminar i was going to get the same value for either i was physically present or i streamed online. I decided not to go since there was nothing exiting about going, i just stayed at home and streamed the event.