Would you consider COINBASE recent advertisement to be SUCCESS or FAILURE?
INTRODUCTION
This is going to be one of those short posts, in which I would like to learn your opinion on a particular topic. And this topic will be strictly related to my previous publication: SUPERBOWL - buy a rumour and sell the news. Is this what's driving BITCOIN PRICE?.
Many of you are already aware that a few days ago "the super bowl" took place and an enormous audience across the globe has been watching it. So far it seems that this event is one of the biggest I've ever witnessed and companies advertising themselves during that show always enjoy enormous exposure.
This year alone, few crypto companies decided to invest quite a large budget into advertising their services during "the super bowl". And one major one is no other than COINBASE.
WAS COINBASE ADVERTISEMENT a major success or failure?
I must admit, whoever came up with an idea for Coinbase ad had some "balls". It's simple, straight forward and it could easily backfire. But instead, it drove millions of leads and a rapid spike of traffic CRASHED coinbase website.
During the 60 seconds ad - we could see QR code has been floating back and forth on the black screen. Nothing else had happened. And it's worth mentioning that each second is a cost of apparently $160-180k. Which is quite massive.
SHARE YOUR VIEW
Let's not really talk about advertisement alone. I would rather focus on results of it: website crashing caused by rapidly increase traffic.
Would you consider it to be a FAILURE or POSITIVE outcome ? And regardles on your opinion - please share with me reasons for you to think one way or another. I'm very curious.
Yours, @crypto.piotr
@project.hope founder
check out our community: https://steemit.com/trending/hive-175254
Greetings @crypto.piotr ❤️💕
I actually heard about the crash that happened on Coinbase website due to the massive traffic generated as a result of their advert.
From my point of view, I think the ads was a success and also a failure at the same time. It was a success because the ads was able to catch the attention of lot of users, thus it helped Coinbase in generating more users or traffic on their website. This is really what we need to increase crypto adoption across the globe and I'm very sure that we can really achieve this through adverts.
The reason I also believe it's a failure is because the team or Devs failed to play their part by not expanding or working more efficiently on their database and back end features. The fact is that there are over millions of users accessing Facebook daily and why should Coinbase website crash down as a result of traffic generated from the ads? I think the team should work more on their database and back end features.
Thanks for sharing this great post with love from @hardaeborla and I hope you have a great day ahead ❤️💕❤️
Interesting point of view @hardaeborla :)
Thanks for sharing it with me.
Greetings friend @crypto.piotr, personally I consider that what Coinbase did by promoting its exchange in the Superbowl was a great success, this because this sports show is watched by millions of people in the world and if we add to that the increasing number of people who use cryptocurrencies without any doubt that Coinbase will increase its number of users, something quite positive.
hello @crypto.piotr,
I saw the coinbase advert and it reminds me of the intro of the Atari games. I guess the advertisers tried to play with the memories of many people, to whom that intro brings back good memories.
From my point of view the ad was very good because it fulfilled its function of attracting a lot of traffic to the website, on the other hand the fact that the website is not prepared for the success of the ad, generates mistrust.
I mean the people who developed the commercial knew what they were doing, while the developers of the platform did a horrible job. looking for information on what happened I couldn't believe the amount of horrible comments about the platform.
It's amazing how in the same day you can experience success and failure at the same time, I hope they manage to correct the problems they are facing.
Indeed. It did looks like an intro from Atari! :) I didn't think about it.
Thanks for sharing your thoughts with me @trabajosdelsiglo
Were there any horrible comments online about what had happened?
I would dare to think that this advertising strategy of Coinbase was positive, getting to collapse a website with the increase in visits is not something that happens every day and not in many websites that we say, I think they knew that this would happen
sorex i.o will provide many smart features that are unprecedented in the industry. for details visit the link https://sorex.io/
hi @entub3
how is your comment related to my post?
@crypto.piotr as per my thinking that was a very good advertisement as per my thinking and views. The reason is that.
They have grap much attention in the crypto field with that ads million of new people just visited their website that make it crash for a while but this will be a very positive move as they I'll capture all the information and if 1% also become their customers they have gain a lot of customer base.
They will definitely genrate a good revenue from that ads. Lastly it's a wise decision they have taken to introduce crypto.
Hi @crypto.piotr
I had no idea that every second of promotion at this event was.so expensive, I start by saying that. You mean they invested a few million in 60 seconds.
If the system collapsed with a massive influx of "potential customers", it also shows that they are not prepared at system level for such amount of users.
It also means that their customer service system would not be prepared to deal with a wave of complaints in case this happened (this last one is speculation), but I can deduce from that failure.
No doubt that being exposed in an event of millions of people can be a plus, it could be said that it was a success.
Indeed. It cost them tons of money.
Thanks for sharing your thoughts with me Jose :)
Greetings @crypto.piotr,
My point of view is that it was a great success for the company itsself. According to some articles the Coinbase App jumped to number 2 into App Store and into first place among finance applications. Also being in the news like this most certainly will drive some traffic to their app as well.
That being said, I am almost entirley sure that not all of these users that downloaded the app were "new crypto users" meaning that all of these downloads might be leading to wrong conclusions. I would not call it a failure for the crypto community but it was certainly not a success in a broad general view.
I think this is a great discussion topic you chose there. I am very interested on what other members of the community have to share! :)
I always like to read your comments @ga38jem :)
Thanks for sharing your toughts with me again.
Hi @crypto.piotr
It is hard for me to think that something like this, i.e. a 60 second advertisement can crash a platform like Coinbase, no doubt this is something unprecedented and probably positive for the future of Coinbase, since from my perspective it now has more exposure and therefore it is to intuit that this will somehow attract more users interested in using the services of this cryptocurrency exchange platform.
Best regards, be well.
This reminds me of the African Cup of Nations (AFCON) championship that just ended a few days back, Binance was a major sponsor of the event and had their adverts flying over the competition from the start of the competition. To think that they spent massive millions for the advert and sponsorship means that they expect something huge in return, just the way Coinbase did.
Well, I think that the advert was worth it because it granted them global audience to proliferate their brands to millions of people. More so, in my opinion, this is what we need for global adoption of cryptocurrency. So for big brands to spend "heavily" on advertising in major sporting competitions is a welcome development for me. My thoughts though.
Thanks for sharing this amazing piece buddy