TIK TOK THE NEW MARKETING TOOL.
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What began as a tool to view short videos, aimed at a young population has become one of the fastest growing social networks in the last year, and has even become a potential window to position brands and these can reach a larger number of customers.
In 2020, Tik Tok reached more than 800 million active users worldwide, making it the ninth most popular social network on a global scale, according to DataReportal, a consulting firm. This growth was largely due to the pandemic, since due to the confinement imposed by the different countries in the world, watching videos became a daily activity for Internet users.
This tool took advantage of this situation and in June 2020 decided to open its doors to large advertisers through the Tik Tok Business application, this led different companies to start creating content for this platform and thus expand the mechanisms by which they can reach more customers and increase their sales.
The growth that Tik Tok has obtained so quickly made that in August of the same year, Walmart Inc together with the technological giant Microsoft Corp, expressed their intention to acquire Tik Tok's operations in the United States after the former U.S. President Donald Trump expressed his intention to prevent its activity in that country for considering it as a tool of Chinese espionage.
Now, all this dizzying growth that this platform has obtained has made marketing experts expose that there are different ways to make use of this tool to make advertising campaigns. Among the simplest ways is the publication of traditional campaigns, where short videos, gifs or simply images that refer to the brand to be promoted are published.
Another mechanism is the publication of native videos, that is, videos that are uploaded as if they had been made by people who have nothing to do with the brand, another way is when using influencers who join the increasingly used challenges, which is used to invite users to perform different challenges.
In conclusion, we can say that Tik Tok has become a new business tool that has allowed companies to reach a greater number of customers through the different mechanisms that this tool offers, in turn all this becomes strengths that will increase productivity at a lower cost.
- www.cyberclick.es/numerical-blog/como-usar-tik-tok-para-promocionar-tu-marca-o-tu empresa#:~:text=Si%20tu%20empresa%20se%20dirige,campa%C3%B1a%20de%20publicidad%20de%20pago
- www.startgoconnection.es/tik-tok-para-empresas-como-hacer-campanas-de-publicidad/
Hi @carlir, it is impressive that a social network has so much impact, and in so much time, but I think the pandemic facilitated this process, the mass adoption of so many things. Particularly those of us who make life on these platforms have benefited, but people who make use of Tik Tok, in general, do not have platforms like hive or steemit.
Greetings friend @carlir. Certainly the growth that tik tok has had has catapulted it to be among the best social networks, something that certainly puts it in the sights of advertisers, with it the social network becomes another mechanism to sell brands and products.
Greetings @emiliomoron, so is friend this social network has taken an important leap and has positioned itself among the most popular this momentum has made companies see it as an important marketing tool to offer their brands.
Thanks for your comment.
It's fascinating to see how TikTok has transformed from a simple tool for short videos to one of the fastest-growing social networks. Its rapid rise in popularity, especially during the pandemic, is truly remarkable.
Marketing experts are now exploring various methods to leverage TikTok for advertising campaigns. From traditional campaigns featuring short videos, gifs, or images related to the brand, to native videos that appear as if they were created by regular users, and the use of influencers participating in challenges, the possibilities are vast.
TikTok has emerged as valuable business tool, enabling companies to reach a larger customer base and enhance productivity at a lower cost. If you're interested in exploring the potential of TikTok influencers for your brand, you might want to consider partnering with a tiktok influencer agency. They can provide insights and guidance on utilizing influencers to maximize your marketing efforts.
Yeah tiktok did actually grow and also help brands and individuals grow as well. Nice piece
I guess tiktok with the huge fan base it has developed and grow into for the past few years has make it a suitable platform for marketing by many brand
Hi @mandate, that's right your increase in the number of users puts you in a very important position to offer products.
Thanks my friend for your input.
Excellent publication @carlir, without a doubt tiktok has become a very attractive tool for marketers and of course for those brands that are coming to the market.
Greetings... a pleasure to read you
There is no doubt that tik tok is very famous social media platform that provides short video feature. But in the end, all social media playing with user's data which is not good. You share lots of good things in this post. keep it up buddy.
You are right, tiktok is growing on a daily basis and it is becoming a great tool for businesses. One thing I am not quiet sure about however is if celebrities and influencers are being paid on tiktok.
tik tok is really creating a positive impact on people's lives and it growth shows more lives to change in the nearest future. a big marketplace? waoh the world truly becomes a global village with the social media.
I have been using Tik Tok for a long time because it is a very popular platform. However, the longer I used Tik Tok, I had a question about how to search for users on this social network. And here I was lucky enough to find this article which described 9 Tips to Look up Tik Tok Users https://radaris.com/blog/how-to-find-people-on-tiktok/ I did not know for sure that Tik Tok users can be searched by location information, through other social networks and pictures. In general, there are many more interesting ways. So if you do not know how to find a user in Tik Tok, this article can reveal some secrets for you.