Branding is no easy task, many businesses try and do everything themselves and ultimately fail. This is why bringing brand specialists on board to help with everything from graphic design to social media marketing is crucial for ensuring a consistent brand personality from start to finish.

Don’t expect them to give you free suggestions about how you can improve your brand — but they should be able to tell you the process they’d use in your project, how they’d measure success, and why they’d be a good fit (including relevant past clients), along with a rough idea of expected costs and project schedule.