Financial Education - How to collect data to address and design marketing strategies

The need for good data in the solution of administrative and accounting problems is becoming increasingly important in today's markets, especially when companies are looking for market segments to target for data collection to enable them to address and design marketing strategies.

Providing solutions to administrative and accounting problems requires the relevant analysis of internal control measures through financial accounting strategies, in order to be able to monitor, verify, check, among others.

The disposal of current assets with the purpose of allocating them to new investment projects in commercial matters, stimulating solvency, examining the monetary resources every day and during the closing of the accounting period.

In short, it was based on the inquiry in the administrative and accounting scenario and the appropriation of data coming from the communicational interaction among those involved.

In order to offer pertinent solutions to the proposed study, giving way to the interpretative analysis of the accounting phenomenon or problem described during the development of labor and commercial events.