Financial Education - Sales in a business context of buyers and sellers
In accordance with my previous articles, sales are the lifeblood of any business organization, since they constitute the set of activities that lead to the transmission of goods and services that generate income for organizations.
From the accounting and financial point of view, sales is the total amount collected for products or services rendered. In any case, sales is the heart of any business, it is the fundamental activity of any business venture.
It is about bringing buyers and sellers together, and it is the job of the entire organization to make this meeting successful. For some, selling is a kind of art based on persuasion. For others it is more of a science, based on a methodological approach.
In which a series of steps are followed until the potential customer is convinced that the product or service being offered will lead him to achieve his objectives in an economical way.
A sale involves at least three activities: 1) cultivating a potential buyer, 2) making him understand the characteristics and advantages of the product or service, and 3) closing the sale, i.e., agreeing on terms and price. Depending on the product, the market, and other aspects, the process may vary or place greater emphasis on one of the activities.
Sales truly are the heartbeat of any business. This article beautifully encapsulates how sales serve as the conduit between goods and services and the revenue they generate. The analogy of sales as both an art and a science is spot on—it's about artfully persuading while methodically following steps to showcase value. The mention of cultivating, educating, and closing the sale highlights the multifaceted nature of the sales process. The images further enhance the narrative, illustrating the essence of B2B sales. This piece not only underscores the significance of sales but also offers valuable insights into its dynamics. Thank you for sharing