You are viewing a single comment's thread from:
RE: THINGS ARE BUZZING - We want your input (#HIVE #REBRANDING)
I meant in nature, not in science fiction. I also choose to focus on the positives, but you seem fixated on the potential negatives of a word.
Positivity is mechanically integrative and includes the negative too. 'Positive thinking' is a problem if it includes denials. As a professional digital marketer and systems engineer, I know I need to think of all angles when it comes thinking of a symbol to be used to represent a brand. Blocking out problems with a word will not stop the brand losing optimal placement.
You are probably right. I still think you are over thinking it though. Either way, it will be interesting to watch what happens.