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RE: Fun at the Outlet Mall
Modern shopping malls came into their own in the 70s and 80s, and I think the outlet malls probably got big starting in the 90s. The big box stores built their businesses in retail, and some adapted to mail-order. But the internet threw them for a loop thanks to bureaucratic inertia. Sears could have been what Amazon is, but corporate culture isn't built around innovation and risk the way startup culture in the tech world was.