Hello Guys.
This is Prabhjot Singh from INDIA.
How are you all? I hope everyone is fine and doing well.

^Canva.com

Once you take your Business Online, it is now time for Marketing. You know Marketing Scholars always say that marketing has to be done before you even launch your product. i.e., the product/ service has to be made in such a way that it can sell itself. Simple products like FMCG are easy to sell rather than high-end products. because High-end products require Lead Generation.

Once you choose your niche and start building your presence online. The next step is to skyrocket your sales by acquiring new customers. And, How we're going to do that is no secret anymore -
There are some tried and tested ways to build your brand. some of the basics are listed below. If you're just getting started it would be awesome to create standards. These are Search Engines, Websites, Social Media, Email, paid ads, etc

EXAMPLE:- Ms. Shalini owns a Greeting Card Shop in Amritsar and she is selling hundreds of cards and mini gifts under the name and style of M/s Shalini Greeting cards. She is well renowned for her customized gift box and packing. She builds her store website at www.greetingcardsasr.com(ASR is the short form for Amritsar). Now when someone searches for a greeting card in Amritsar. He/ She may probably find shalini's website on the search. That is what is Search Engine Optimization. It means you optimize your website in such a way that it automatically shows up on the search results.

Now, Search Engine Optimization (SEO) gives you the leverage to show your business in the unpaid search results of the Internet But the only condition is you need to set the things right. like the keywords, fonts, images, links, etc. now, get back to the website we were talking www.greetingcardsasr.com. This website will show to the audience who are searching for greeting cards in Amritsar, only if the website is SEO friendly. i.e, it has the right keywords, tagging, fonts, images, links, mapping, speed, versatility, etc.

Simplifying SEO is all about showing you the search result in front of the right audience or people. When people search for businesses near them that are similar to your business. There is a High chance that Google will show your business if you optimize your SEO well.

Now, there is something called SEM. i.e., SEARCH ENGINE MARKETING
SEM gives you the leverage to buy ad space in the search result. i.e., your bid to show your ads on search results.

SEO VS SEM

SEO	SEM
The full form is Search Engine Optimization	the Full form is Search Engine Marketing
Focus on getting traffic organically	Focuses on getting traffic organically or via paid ads
it has a long-lasting effect as you optimize your website once, you don't need to make changes every day	SEM is an immediate effect
It helps to improve Brand loyalty and Trust	It improves lead generation and Sales

This was all for the day

Thank you
Keep supporting

Regards
@educator23