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RE: Twitter Launches NFT Profile Picture Verification - CoinDesk
For now, NFT verification is available only for users with Twitter Blue, the company’s $2.99-a-month subscription service, which offers a streamlined user experience and an “undo” button, among other mostly cosmetic features. Source
I thought this was for free, didn't realize Twitter Blue was a subscription based service. Guess this is mostly supposed to appeal to rich people and maybe businesses, not sure who else would want to pay a subscription to Twitter.
I have wondered about this, too. According to this, the service targets "power users". Not much help, there.
One aspect of Twitter Blue is apparently that it gives access to a bunch of advertising-free content. I guess the $2.99 is cheaper than it would be to buy separate subscriptions to all of the covered web sites, so it might appeal to high-volume news consumers, whoever that may be.