Why are the opportunities you find often wasted?

Some time ago, an old friend came to me, he was a coach, he was very famous before, especially talking about sales.

Now that the corporate training business was not easy to do, he wanted to turn to the personal market and came to ask my advice.

I say that this idea is correct. Now the market for personal offline training is very strong. If there's a good product, plus some marketing pitches, it's doable.

So I asked him what courses do you plan to teach?

He said he must be talking about sales. This is his specialty. In addition, he observed that there were almost no sales courses for individuals in the market. This is an empty area.

I thought for a moment to say, have you considered the problem?

Sales is an old-fashioned theme, there is nothing new to say, and there are many people involved in selling in online stores, this theme should be thought by many, but why is this empty space so long that nothing fills it?

It is entirely possible that everyone has judged "sales courses" unsuitable for offline personal training.

I haven't analyzed this market yet, but my feeling is that the personal training market is more suited to courses with a sense of certainty.

For example, speaking, writing, personal business models, time management ...

In this course, as long as the lecturer has thoroughly explained the method and is given several template tools, then of course students will feel that they have been corrected, even though it is just a feeling.

But what about a sales course? There is only one dimension for students to evaluate its effects, and that is whether they can assist them in transactions.

Obviously, selling is a complicated system. Courses are beneficial to students, but require long-term practice and accumulation. It is impossible to complete the course and immediately double sales.

This may be the reason limiting the correctional of this course in the private market.

Of course this is just my guess, but nobody does this in this market, it's an overly blatant result, which often means that this market is not optimistic.

A market that everyone doesn't like is often not very good.

I know that having this point of view removed will cause some discomfort to some.

Some people will ask, is it right to follow it? Is it okay for everyone to agree? Doesn't that mean to make a difference?

OK, let me first ask a question:

You're sitting in a street cafe where people come and go, and you see $ 100 bills prominently by the side of the road. Very crowded and nobody took it.

Do you want to take it?

If an economist was asked to answer, he certainly would not take it.

Since so many passers-by had already been verified, it had to make sense for everyone not to pick it up, and it was impossible for everyone to look so bad.

If these bills were okay, they would have already been taken and could not possibly have been handed over to you.

Of course there is actually no cost to take this money, if you do take it, if it turns out to be a fake, throw it away. There are no downsides.

However, if you are starting a business, you will have to invest in energy, material resources and money. The idea of ​​"If you don't take it, don't take it" will be of great help to you.

This illustrates the common sense of the economy: when you come across an opportunity that no one else has found, you are actually questioning the effectiveness of the market.

It's like, you find a stock on the stock market that is performing well and at a very low price. You are overjoyed that you have found a good stock that no one else has found. So buy a lot.

Believe it or not, in most cases this stock has had a very mediocre performance, and won't see much growth after a few years.

Because there are so many players on the stock market, it is impossible for you to miss the net, if this stock has the potential it is definitely not a cheap price as you can see now.

Do we really have no way of gaining insight into opportunities?

My answer is very difficult in a fully competitive market.

What is a fully competitive market? The barriers to entry are not high, and the conventional balance between supply and demand is to fully compete in the market.

For example, for personal offline training, as long as they have the knowledge, have the courage to express themselves, and add more means of communication, anyone can start classes.

For example, in the stock market, anyone can sell, buy low and sell high is sure to make money.

For example, if you are working on right now, and you think of a theme that other people don't expect, then it is largely unpopular with someone else, or someone actually tries it but fails, resulting in a silent downward spiral.

These are all fully competitive markets. Nearly all opportunities in this market have been verified and have been proven in some way.

This is actually called the balance of the game .

In this situation, you can only benefit by doing better than everyone else.

Your speech course is more innovative than most lecturers on the market;

The stock in your hand must be able to be held for a long time without market fluctuations.

Yes, it is based not on insights into opportunities, but on strengths.

Under what circumstances do you rely on insight opportunities?

In such immature markets, the sooner you intervene, the more dividends you can earn.

In the early years, no one thought that these things could make money, most of them are just expressions, or to enhance their reputation;

When starting out, the people who come to play are also people who like to "behave" to get a certain psychological level of satisfaction.

At that time the business model in these areas was very unclear, the input-output ratio was very uncertain, and it was not known whether the market could develop, that is, an immature market.

Of course, investing in an immature market carries a lot of risks. Because these guys are successful, you can see that. This is just the survivor bias.

To summarize the views:

1. In a perfectly competitive market, the opportunities you come across are often ineffective; 2. Truly competitive in the market, if you want to be successful, you just have to work hard; 3. In an immature market, opportunities may be called opportunities, but there are also significant risks and costs; 4. Pay more attention to the losers, they are more effective than the experience of the winners.