Nescafé Gold Advertisement, India - DONT DRINK AND DRIVE

Hello People!!!

Wishing everyone a wonderful and prosperous New Year.
It’s been quiet a while since I last posted in Steemit.

Last year has been quiet difficult to everyone on different fronts. Most of my plans for the year went haywire due to the pandemic. Hoping this year brings us better time and memories than the previous one.

It is very well known that there has always been a very high number of drink and drive accident cases all over the world.
New Years is one such time where the cases reach an all high.
This year due to the pandemic there has been ensured that no gathering, parties or public New Year events take place.
Some places very under curfew with police force active through out the night to avoid any unwanted activities during the pandemic.

So this year the number of drink and drive accidents specifically during the New Years was significantly less.

Recently Nescafé had come out with a Newspaper advertisement that caught my eye.
The advertisement is as below:

Image Source

On the first read, I noticed only the Bold words which read :

DONT DRINK AND DRIVE

Then I looked at the fine text and notice pad the sentence to actually read :

DONT settle for just any coffee DRINK something special AND let it DRIVE the moment

[An Image of the Newspaper Clipping using my Phone]

This is a very creative marketing strategy that involves both Public Awareness as well as Individual Product Marketing.

Hope people take note of this and make 2021 a safer place on road all around the world.

Do check on my previous post 🐒 - 5 Minute Freewrite

Thank you for stopping by my post 😎.
Wishing you a wonderful day ahead ☘️.

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Cheers !!!

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