Analysis Report: [17,901 Reach, 75 Click, 2 New User and 5 Dormant Join] - After 4 Days Running $14.46 Steemit Ads Campaign in Instagram for 7 Days | 10% to @steem.amal
Quick Link:
Prelude
Previously I had made a promotion on Instagram with regular posts without ads, Steemit Campaign On Instagram, but only got 659 impressions, 552 reaches, 6 interaction, where this result is only half of my usual views post. And today I continue with an advertising campaign to get maximum results for only 7 days with a total cost:
IDR 210,000 ($ 14.46)
Promotion Content
The content I created for the campaign is the same as the previous campaign but I changed the language to Bahasa because I will be running this ad in Indonesia.
Promotional content consists of 3 photo slides containing persuasive sentences to invite designers to join Steemit. Here are the results:
In the Campaign post I add a caption that included:
- Steemit registration link https://signup.steemit.com, as the main objective of this campaign
- Link form, to find out the recap of applicants who want to get prizes
- Link Discord Steem SEA, as a place to accommodate new users
Campaign Setup
.
| Audience | |
|---|---|
| Potential People Reach | 5,000,000 People reached |
| Countries | Indonesia |
| Region | Malang, Yogyakarta, Bandung |
| Gender | Male, Female |
| Age | 13-65 |
| Interest | graphic design, writing, professional writing, freelance writing jobs, photography, cryptocurrency, bitcoin, ethereum |
I also created a google form for new users who registered on steemit because they saw this ad. And will give 1 steem prizes to them so that I can record new users properly.
Result
Report Day 4
After the campaign I submitted yesterday, it took about ± 6 hours for the ad to be approved then I let the ad run for 23 hours. After that I took a screenshot of the View Insights Promotion, and here is some information that we can see after 4 days of running the ad.
This Insight view doesn't display complete information as it appears in Facebook Ads, but it's okay I will display all information related to this campaign as much as possible.
Understanding about Promotions Insight
Promotion clicks: The number of clicks on links shared in the campaign
Follows:The number of accounts that starting following me
Impressions: The number of times the post was on screen
People reached: The number of who saw the post
Resume:
| Visit Website | Impressions | People Reached | Amount Spent |
|---|---|---|---|
| 75 | 23,358 | 17,901 | IDR 94,092 |
Audience Data: Gender
| Man | 77% |
|---|---|
| Woman | 23% |
Audience Data : Age Range
| Age | 13-17 | 18-24 | 25-34 | 35-44 | 45-54 | 55+ |
|---|---|---|---|---|---|---|
| Total | 63% | 22% | 9% | 2% | 1% | 2% |
Audience Data: Top Locations
| Yogyakarta | West Java | East Java |
|---|---|---|
| 42% | 34% | 23% |
Analysis Report
The total costs incurred while your ad is running is IDR 128,005 (61%) of the total costs that we will incur. And the number of people visiting the website is 75 clicks, and profile visits are 49. Then we get 69 likes, 2 comments, and 35 bookmarks.
Overall, to date, the campaign has reached 23,358 impressions and 17,901 people reach. And also 4 person follows my Instagram account.
Based on the previous data, I can analyze that some of the advertisements that are broadcast are dominated by children under 17 years old who are located in Yogyakarta Province. This means that my interest in the world of writing, like what I set when advertising settings, is quite influential on children of that age. Because at that age they are still in school. However, this figure immediately decreases and increases by 2% at the age of 18-24. This means that the interest of young people here is starting to appear to be interested in Steemit. And also I got a new DM from a friends campaign that was said to help, continue to the Instagram story to invite my personal friends on Instagram.
I've tried to improve the caption on the post so that the information is more targeted, and we received good results. And after I changed the google form recap link in the ad post, and helped spread it on the Instagram snapgram status, it turned out that the results were quite significant, I got 2 new users and 5 dormant.
Then I asked them to write on paper as proof of their account creation. But I don't want to burden them, so I offered the option to be able to make it on the note on their phone and then take a screenshot.
New User: @ervina @hdy.arini
Dormant: @goresanpenaanfal @popon @intansariritonga @aldianrony1 @sogata
And also I have sent them 1 STEEM as a gift or initial capital as I promised in the campaign. Here's the proof,
That's all the information about the result Day 2 Report Steemit Campaign on Instagram that I can provide today. Then I will update continuously on how it is progressing. I hope this information can be useful for all of us, especially to the @steemitblog Development Team and also for the Promotor #PromoSteem Team. Thank you so much.
Table of Content:
- Introduction Post: Running $14.46 Steemit Ads Campaign for 7 Days [44.000 Estimated Reach]
- Report Day 1: 4,579 Reach, 28 Click
- Report Day 2: 10,739 Reach, 33 Click
- Report Day 3: 14,494 Reach, 60 Click, 5 New User
Thanks to @steemcurator01, @stephenkendal, @dobartim, @kevinwong,
and anyone for supporting me
10% of post payout goes to @steem.amal & @promosteem.com
Lets talk About Me, About Me 2
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