How social many can be a powerful way of selling and marketing our businesses

Good afternoon steemian.

Is a very good day today in Tamale, Ghana. It is a blessed sunday and everybody is home relaxing. And today my topic is to write about the benifits of social media when it comes to marketing.

• INTRODUCTION TO SOCIAL MEDIA

SOCIAL MEDIA
I just wanted to share my view on a few ways in which social media can be of a great help to advertise our businesses and brands as business men and women. In recent years, it was a very difficult task to be a marketing director simply because of the fact that social media and platforms like steem where not available to us. Which required the person to dealing with people one on one to promote his products.

source
google

First of all it is important to redefine what social media is.
But before I start, I would like to list down some social media platforms to be a lil bit specific about what we are talking about here.
**facebook
**Instagram
**snapchat
**twitter
**tiktok
**discord
There are so many other social media platforms out there, even if I didn’t list them. I just mentioned them above to be more and particularly specific of what am talking about.

MEANING OF SOCIAL MEDIA
Social media is a computer based technology that works like a small world on which people can communicate and share ideas. People come together to interact for different purposes. Some of the reasons why people come to social media platforms is to interact with friends, play games, video call with family members, promote religious beliefs, keep update to the latest around the world and to promote businesses. Social media is basically a place to show off

source
google

SOCIAL MEDIA AS A PLACE OF PROMOTING BUSINESS
The above list of social media platforms are examples of where we can make and promote our brands. One of the key points that makes social media a promoting place is the fact that it carries a large number of users. All it takes is to create an account by following the necessary requirement of the application such as name, birthdate and place etc. After a successful sign up entry of the basic requirement. Then it would be time to educate the people of the type of brand you are promoting. It would be silly if the people out there do not know the product you are selling and what is about.
When the people start to know what the product is all about, then you can brand the product, Brand the packaging, brand the labeling, and brand the page in which you are promoting the product. This is because people are convinced by what they see. First you will have to gain the attention before you can try to increase in the quality of the product itself. Note that if the product is bad then you are going to lose all the customers you had eventually.

source
google

It is the sellers responsibility to keep into contact with the people by regularly replying to comments on his posts, checking up any hashtags and checking up dms. Different messages come with different purposes. For example a person might message you just to ask a question about the product and another person might message to buy the product. You really have to be patient with people that message to ask question to get more enquiries, and try as much as possible to convince them to have a good look into your products. Remember your customers are like your friends. Talk to them as such.

Always make sure to make daily posts about the product. Consistency is key. You can have different pages from different social media platforms. Be on so many different platforms as much as you can. They say the beginning will always be the hardest. You might not get the likes and attention as you thought of getting, but with time and dedication you will start to achieve so many goals.

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• BUYING, PAYMENT METHOD AND DELIVERY

BUYING
Find a place where people can make orders. A place where you have the list of all the products you have. Set the products in a manner of smallest price to highest price and from highest quality to lowest quality. Also note that, There is no harm in telling your customers the differences in the quality of your products. Rather this will make room for less disappointment and allow average people to also have a taste of what you have. You might be surprised that majority of your sales will come from less quality goods. You can choose to create a website that carries the name of your brand.

PAYMENT METHOD
It is necessary to have so many online payment methods like
**Vodafone cash
**MTN mobile money
**Bank address
**CashApp
Or any other method of payment. Get as many as possible to avoid losing customers who do not have your payment methods.

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DELIVERY
Make sure to always let your delivery be particularly accurate. PROBLEMS IN DELIVERY WILL COST YOU. Failure to deliver products to customers will make them boycott your products instantly.
As a beginner is it always a good idea to make delivery within a small range to increase its management abilities. It might come with some disadvantage of losing customers who wants to buy from far places, but it is also as good not to loss control of management concerning delivery which might end up collapsing the whole business.
To avoid disappointments, you can decide to increase the number of delivery days.
So instead of 2 days you make it 3 days to be able to cover up for any interruptions and emergencies.

HOW TO DELIVER PRODUCTS
Plan out the number of means you can use to start the delivery. It doesn’t matter how small it is, as the delivery range will be limited to be able to cover up for it.
The orders are to be cross checked to make sure every order made is correct. Every order is parked by the warehouse and then sent forth to the packaging stage.
The parkaging department then release the product to the courier to make the deliveries
Various orders are sent out to their respective destination by the courier. We are dealing with a small scale online business here and not international, so the courier can either use cars or bikes to make deliveries.

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