BEAUTY OF ATTRACTING
5 WAYS TO ATTRACT MONEY ONLINE
1--Something Must Be Interrupted
Gaining somewhere between a founded competing product and its moneymaker is difficult, but rewarding when accomplished. Troublesome brands and techniques can allow your organization to wolf down the snack of the big guys in your space, and if you really can persuade an investor that your marketing strategy can do that – even just a little bit – that entrepreneur will see the benefits and be much more inclined to assist you to grow your notion.
2 – Add A Flavor Of Experience
It's not necessary for startups to be staffed with battle-hardened business veterans, but having a couple on your team who have seen funding round or two at other young companies can't hurt. Venture capital firms will feel better knowing they are not handing out large sums of money to a slew of inexperienced entrepreneurs. "Guys and gals in their 20s produce some phenomenal stuff," Whitmire said. "However, we've seen that outhold periods – the lengths that a venture capital company sits on an investment – are dramatically shortened with one or two people who have played the game before."
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3 – Be Efficient Even If You Aren't Profitable
Profitability is a landmark you won't soon forget, and it's a major indicator that your fledgling business is on the right track. However, attracting venture capital or angel investment is not required. In fact, most investors do not expect you to be profitable if you operate in certain industries.
You could be going bankrupt, but just how you allocate the funds you do make can reveal how cost-conscious and efficient you are. Those spending habits and professionalism will send a message to those thinking about investing in your startup. Expansion is critical, and a burn rate of less than $200K per month for a firm of 12 or fewer workers is convincing.
4 – Appeal to Businesses (But Don't Forget About Customers)
Enterprise products are thought to provide a better return on investment, but the possibility of a large exit with a consumer services company will not go unnoticed by venture capitalists. Following Facebook's underwhelming IPO, investors considered consumer mobile and internet firms to be riskier bet. The emphasis has shifted to enterprise companies, as evidenced by Microsoft's acquisitions of Yammer, Meraki by Cisco Systems, and some IPOS. "It's easier to invest in an enterprise company than a consumer company, but it's easier to get a crazy exit valuation on a consumer company because there are billions of potential users of consumer products on the internet," Zachary explained. "And that isn't entirely true in the case of the enterprise."
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5 – Participate in the Global Game
Don't be afraid to attend meetings with foreign money. Other countries' venture firms and investors are just as interested in making money on your company as those who call Silicon Valley and New York home.
"I see more foreign capital chasing later-stage companies, both consumer and enterprise," Zachary said. "I see more foreign capital wanting to invest in venture funds, despite the fact that the vast majority of venture funds lose money." He added that the impact of overseas venture capital on early-stage companies is not as significant, but that could change. "If the public market behaves similarly to what it did in 2000, we could see funds from all over the world making these early-stage investments."
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