Hey Guys, This is Prabhjot Singh. I'm a Digital Marketer from India. Before we start the session I would like to know Why you want to Learn Digital Marketing? Give your answers in the comment section.

What is the Law of Marketing?

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What I Have Learned so Far is that Marketing is about Sending the right message, to the right person, at the right time. Marketing just not only means creating a product or service and selling it; It is a much more extensive subject that we are going to learn.

Marketing starts before creating the product. If you are an entrepreneur or a businessman or you are just going to start your own startup. You need to Understand that marketing has to be the first step inconsideration amid starting to create your product or service. It starts with understanding the customer's needs which leads to creating products that Fit.

Marketing also focuses on keeping the existing customers for lifelong. Some people in marketing think that marketing just means selling and taking out the payment from clients' pockets but that's a wholly wrong approach to marketing.

Why Invest Time & Energy in Learning Marketing?

Marketing is based on science & it is a game of perception. It is deeply rooted in human psychology so it has a long shelf life. Learning Marketing will never make you a broke person or an empty pocket; as it is going to be in the market forever. Where there is a Market, there is a need for marketing. It is no future skill but existed long before when the first market opens in the first village.

Marketing is the most valuable asset one can learn because it gives a direct return. Marketing is not like production, manufacturing or accounting, etc. which takes time to generate the returns.

Building a strong Brand

Building a strong brand is very important for your business as it not only helps people to know you better but also it builds trust among potential customers. Building only a Brand is not enough but building yourself as a personal brand is also very important. In the case of Elon Musk, he is himself a brand and his personal Twitter account has more followers
than his brand's Twitter account. If you cannot be a leader in a category, become a leader in a sub-category. For e.g., In the world of space and technologies there are many leaders like Elon musk, jeff Bezos, and government firms, so choosing a sub-category like the Leader in Engines or Leaders in Space material would be a good choice.

Traditional Vs Digital Marketing

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Traditional Marketing is selling the products the old way. Just like we did back in the 80s with radios, newspapers, and other mediums but the problem with traditional marketing is that we cannot customize the target audience. for e.g., if you had to give an ad in a newspaper about your tuition class service, probably you are gonna waste your money and time. because the newspaper distributor doesn't know who the people willing to take the tuition services are. He will distribute among the entire town and the conversion rate will come out to be extremely poor. On the other hand, Digital Marketing is the best medium to reach the target audience; with customized ads, geography, and buying potential
But, It is also true that we just can't ignore traditional marketing. because they hold a bigger market cap. for e.g., Pepsi, Adidas, Dominos and all other big brands doing traditional marketing with tv ads, hoardings, Radio, newspapers, etc.

Global Economics & Marketing

Global Economics directly implies to your business. So, learning and understanding global economics will help to make important decisions in your business. As we know if the country's average age goes up its economy also goes up. So there is always a chance to grow but remember when recession strikes only the strong companies thrive and the weak companies drive out. The Foundation of the business has to be strong enough to survive those periods.

The Importance of Communication Skills

Good Marketing is all about Good Communication. By good communication skills, I don’t mean some 9 bands Ielts English but simple English with which you can transfer your thoughts to the other person. Good communication helps you to join a conversation and gives you a chance to understand your target audience very well.

Direct Response Marketing

This type of marketing is focused on encouraging prospects to take specific actions. For e.g., A late-night infomercial telling people to order the product by calling on their phone number or an ad leading to a landing page.
Why need direct Response Marketing - It is needed because most people don’t know if the ad works or not. Even Big companies who run branding campaigns do not get specific and measurable results. Because there is no measure to Increase in brand awareness.
The CATT Marketing Funnel
Though there are multiple funnels in the market. We are going to learn about only this one for now.
So the basic Formula of this funnel is
Wealth = n * CATT
Where n stands for Niche.
C stands for Content.
A stands for Attention
T stands for Trust,
And T stands for Transaction.
The success and wealth are directly proportional to the niche you choose. Create useful content that attracts people from your niche. People will give attention to your blogs, videos, and lead magnets. Drive the attention to your content with social media, SEO paid ads, etc. After that build trust with your audience by tripwires, marketing automation, and retargeting. And finally, convert your leads into customers with natural sales methods.

How to Find your Niche

To find your niche you will be needed three things i.e., Talent, Passion, and Market. Missing any one of the three will cause in long run. For e.g.,
If you have Talent and Passion but there is no Market, you are probably going to be a Struggling artist.
If there is Passion and Market you have, but still this is not gonna work as you don’t have talent.
If there is Talent and Market but no passion you get tired sooner or later

This was all for the day
Hope you like the content

Regards
@educator23