Much Wow: Slim Jim Has a Dogecoin Strategy. News of It Sends DOGE to a New ATH

The parent company of social media’s favorite meat stick gave DOGE its first-ever earnings call shoutout.

Smoked meat stick vendor Slim Jim has an actual official dogecoin (DOGE, +107.84%) strategy. And it appears to be working, big time. News of this tie-up, which CoinDesk broke earlier Thursday, sent the price of DOGE to a new record.

The social media-savvy snack food saw its Twitter follower count increase 160% and tweet impressions soar to the moon (35 million impressions in 25 days) after it began engaging in Shiba Inu meme coin content last quarter, according to the CEO of parent company Conagra Brands.

“We’ve seen a marked uptick in audience interaction, including direct engagement and advocacy from the person [who] created dogecoin,” CEO Sean Connolly said on Conagra’s April 8 earnings call.

Exemplifying the hype-prone state of the cryptocurrency market right now, the publication of this story earlier today was enough to cause DOGE to more than double to a new high-water mark of 29.8 cents from 13.6 cents before the report. In recent trading, DOGE had settled down to 28.8 cents, up 127% on the day and more than 4,800% year to date.

On the earnings call, Connolly credited the dogecoin community with “playing a large part” in delivering Slim Jim the ultimate win in Adweek’s March Madness-themed brand face-off earlier this month.

The callout, apparently the first time dogecoin has ever been featured in an earnings call, and certainly the first instance of a public company deploying a bona fide strategy around DOGE (no, Elon’s memes don’t count), highlights how dogecoin has become a serious business while staying true to its roots as an objectively ridiculous meme coin.