DraftCrearte has become a special place for many people, a place of inspiration, creativity and growth. The members of our community show us day after day what they are capable of doing, we feel committed to all emerging artists and those who do not yet know what they can create with their hands.

We know that what has been born with DraftCrearte is the beginning of a very beautiful work in which everyone's dreams come together to create that which makes everyone happy.

It is a fact that the presence in social networks today is very important to ensure the reach and visibility of a brand. With DraftCrearte we want to go to the next level, making instagram life as our main social network. We want to promote the awareness of investing in Steem currency, inform people about platforms like Steemit and communities like ours, in order to grow and project our work towards all that potential talent that deserves to be discovered.

Evaluating our current situation we put in context what we were doing in networks to know what we should improve, what we should change and what things we could keep. Although the strategy will be applied to all our social networks, to start we will focus on just one, Instagram.

But, Why Instagram?

Our goals are focused on growth, therefore we raise them in favor of increasing 3 things: visibility, reach and followers. We want as many people as possible to know steemit and stay with us.

Analyzing our strengths, weaknesses, opportunities and threats we realized that one of the most difficult things to achieve we already have; loyalty with the community. The percentage of members and followers who are not committed to the community is low and most of them are newcomers. However, what we need is to bring dynamism inside and outside the community and to direct our communication and projection in a strategic way.

The most important thing, the content.

With the promotional strategy Creative Impact we want to generate just that, impact. We decided to do different things to get different results. Content is key, new activities enter our repertoire, we think about the different ways in which we can keep the audience entertained and at the same time fulfill our mission to educate and promote the Stemian community. The content plan will allow us to have feedback from our ideas and the ideas of our members, where both sides work together.

The content in the form of tutorials, guides, tips and advice will be part of a new section in which we will provide information to clarify doubts about common issues and make it easier for new users to join Steemit.

We will organize new contests that include participation in instagram and short dynamics in the form of challenges. Not only our image will be promoted but also that of our artists, they will be the center of attention because it is important for us to support their work and give them a place in our feed so that their talent is recognized.

Our favorite part of doing life on Instagram is having the opportunity to show everything we live as a community and as artists, from videos, interviews, experiences or photos of our best moments. Showing the creative family with all its attributes, expressing ourselves freely, instructing, inspiring and innovating. A new way to meet and connect.

Achieving all the goals set would mean a big step for the DraftCrearte community, being able to expand and have more people join what we are building here in steemit is part of the dream. Doubling the number of registered users no longer seems a distant goal, our commitment to the community brought us to where we are and will also take us to where we want to be.