Weekly update on audience-building for the [Popular STEM] community - November 13
Here's an update on our audience-building activites for the Popular STEM community during the week from November 6 through November 13.
Introduction
As posted last week, in Delivering an audience for the [Popular STEM] community, we have a six-pronged effort in place to help STEM bloggers build an audience here in our community. They are:
- Sharing posts on the Facebook page, Science and Technology on the Social Blockchain
- Facebook advertising campaigns
- Weekly STEM Saturday post promotion.
- Automatic post pinning for authors who burn rewards through post promotion or burning of beneficiary rewards (Visibility as a service [VAAS]).
- Incentives for resteeming posts from our community (proof of resteem) or sharing them on Facebook (proof of share).
- Providing the "🔥🔥🔥" label for one month for author accounts in the community who burn more than one STEEM (or the equivalent amount in SBD).
Click through to Delivering an audience for the [Popular STEM] community for more information about any of those initiatives.
The purpose of today's update is to report back on some of those initiatives during the week.
Facebook post sharing
This week I shared 10 posts on Facebook. The picture to the right shows them sorted by "Reach". The top-2 in that list were both by @sarahjay1, so her account has been set as a 25% beneficiary for this post.
Facebook advertising
Currently in day 26 of a 30 day post boost, our first advertising campaign is winding down. At this point, we have reached 3,650 people and generated 465 link clicks, at a cost of $0.05 per click.
STEM Saturday post promotion
This week, @sarahjay1's post, Hackers attacked the ALMA radio telescope and it had to stop observations, was posted to the top of the /promoted page.
Proof of resteem / Proof of share
Unfortunately, no one took advantage of these incentives during the last week, but we are renewing the opportunity here. 25% of beneficiary rewards have been set to @penny4thoughts for distribution to accounts that resteem articles from the Popular STEM community or share them from the Science and Technology on the Social Blockchain Facebook page. Recapping from Delivering an audience for the [Popular STEM] community, here's how to be eligible:
Proof of Resteem
- Find a Popular STEM post that you think would interest your followers. (It can be before or after payout time)
- Resteem that post (not this one)
- Post a reply to this post with a link to the post that you resteemed, a screencap of the resteem on your blog, and a sentence or two describing the reason why you thought the post would interest your followers.
- Note that the replies must be posted at least 1 day before this post's payout time.
Proof of Share
- Go to the Science and Technology on the Social Blockchain and find a post that you think would interest your followers. (It can be before or after payout time)
- Share that post (not this one).
- Post a reply to this post with a link to the post that you shared, a screencap of the share on your Facebook timeline, and a sentence or two describing the reason why you thought the post would interest your followers.
- Note that the replies must be posted at least 1 day before this post's payout time.
I invite other curators to monitor these comments in order to add to the incentive for audience-growth.
Label for burning STEEM
Unfortunately, no one took advantage of this opportunity this week, but the opportunity is still available. If you burn one STEEM or the equivalent amount of SBD, let me know and I'll apply the label, "🔥🔥🔥" to your account in our community for one month as a badge to recognize your efforts at regulating blockchain inflation.
Conclusion
If you are a STEM enthusiast and you'd like to help build a more vibrant STEM community on the Steem blockchain, then please join our community, Like our Facebook page, and help us build our audience. If you are a STEM blogger, and you want to build an audience for your blog, then we want to help. Please contribute your content here.
As a community, we succeed or we fail together, so let's get to work building our STEM topical audience!
Note that any and all of these initiatives are subject to change or discontinuation without notice at any time.
Thank you for your time and attention.
Steve Palmer is an IT professional with three decades of professional experience in data communications and information systems. He holds a bachelor's degree in mathematics, a master's degree in computer science, and a master's degree in information systems and technology management. He has been awarded 3 US patents.
Pixabay license, source
Reminder
Pixabay license, source
Reminder
Visit the /promoted page and #burnsteem25 to support the inflation-fighters who are helping to enable decentralized regulation of Steem token supply growth.
Thank you for your work Steve! I'm not on Meta, but I have started resteeming the posts of contributots of #PopularSTEM.
I hope more people could join, however I know that -as with other social media- most of the users are just readers/consumers. SO if readers like our work, it would mean a lot if they upvote our content.
Love
Sorry, I accidentally posted a comment from my wife's account. This is not the first time, my inattention amazes me. Now posting from my account:
I really like what you are doing for your community. I am especially interested in the results of advertising publications on Facebook. This is a good way to expand Steemit readership.
Popular science topics are interesting to me, but as a reader. It is unlikely that I will be able to write a high-quality post due to insufficient knowledge of the English language. In addition, I discovered that writing an interesting and high-quality non-fiction post is quite difficult. You need to be deeply familiar with the topic or you will have to simply copy an article from a popular science magazine. And this is no longer quality work.
I have subscribed to your community and will share the posts that I like.
Thanks for subscribing!
I struggle with that, too. I'm quite frequently learning about the things I write about when I post on STEM topics. Personally, I don't see anything wrong with summarizing an in-depth article with a link back to the original. I have written a number of articles like that on topics that I didn't know well. Also, one of my favorite style of Steem posts is a summary of a YouTube video along with the embedded video. I've done that a couple times, too. Finally, I think "compare & contrast" articles that blend ideas from two sources (or more) are also good, and they don't require deep expertise.
I completely agree with you. I really love reading posts like this. But the preparation of such a post requires processing of information, systematization of the received information, critical thinking and sufficient erudition to reach certain conclusions. At the same time, a person can quickly describe his day within 15 minutes and receive a higher reward for this than for a thoroughly developed popular science post. Most people on this platform are looking to make money, so you have to compete with other communities by giving authors more rewards. It is very difficult. But it is not impossible. What you do, how you develop the community, is great. Therefore, I believe that over time you will attract more people here, including those who can be curators.
No doubt there will be people who join.
I wish you a happy start of the week
As always, great job! I agree with the commentator above. It takes a lot of time to write a high-quality post, and if you don't understand the topic, then three times more. You need to read the information first, analyze it, then state your thoughts!
Now there are more reading authors on the site than writing good articles. Thank you for your work!