A shed load for the advertising budget as only Disney knows how to empty the parents pockets. I have never watched it even though I probably have seen a large chunk as a guy in the office used to bring his daughter in and she watched it every time. maybe I should have given her something else as he was obviously too lazy to down load anything. I think they are smart as not only do they do the film but also add another land to their theme parks. When they took over the rights for Harry Potter they went to town on their Harry Potter world and it was impressive.