It does not have the same flavor as coffee, but it is dark, nutty and rich with a lot of bitter upfront and sweet aftertaste. The Mountain Rose bulk roasted root was particularly good, and much better than the retail tea bags. Because daily coffee is such a habit, I think one would need to make a concerted effort to replace the habit with dandelion root and it may take some time to transfer the craving over. That said, I think it is a worthy at home replacement. It brews up nice and dark and delicious.