Demand for anal bleaching soars by 23% as women follow in the footsteps of celebrities including Sophie Kasaei, Charlotte Crosby and Kourtney Kardashian

Anal bleaching hit the headlines when Marnie Simpson bleached Sophie Kasaei's bottom on Geordie Shore back in April. Now a leading aesthetic clinic in London has reported a large increase in cases. Anal bleaching involves lightening the colour of the skin around the anus. This is for cosmetic purposes, to make it more uniform with surrounding area. Anal bleaching can be achieved through laser therapy and by using creams.