Mercedes works with Linkin Park for sound from electric sports cars
If you are going to switch from a petrol car to an electric car, the most unfamiliar thing you will feel is the silence of the car. So let's not say that the AMG series works with the famous music group Linkin Park for the sound of electric vehicles, so that you or Mercedes do not feel uncomfortable yourself.
The automotive industry has become one of the most industrialized areas in which marketing tactics are most applied. Companies like Mercedes sell their vehicles with emotional bonds they have established with consumers. Apart from the speeds and qualities of these vehicles, the drivers pay more for the prestige and status they charge. Exceptionally, there are those who only give tons of money to Mercedes for its functionality, but that's what research says.
If you are an automobile enthusiast of Mercedes' sports car series AMG, you are already well-informed. The company is participating in runway races with this series and is gaining admiration for other automotive-based motor sports besides F1. If you are one of Mercedes' racing sponsors for the last few years, the famous music group Linkin Park:
There is another factor Mercedes has emotionally connected with consumers and makes them feel special. Even if you take a ride and get in the car, you will not hear it in the vehicles of another company. But with the development of electric vehicle technology, Mercedes, who plans to transform the AMG range, may have to give up on this emotional connection.
This is followed by a strategy that will turn the company's marketing tactics back to life. The electric AMG vehicles will be phased out by Linkin Park, who is already nervous with the company's sports cars.
It may sound strange at first, but Mercedes-AMG CEO Tobias Moers refers to members of Linkin Park, saying, "I started talking about the interpretation of electric voices with these guys, we sell emotions and emotion is really an important part of it. we work because we have to do it. " found in the description.
In fact, there are many experts who will help AMG to organize electric voices. For this reason, it is not yet clear at what stage Linkin Park will be included as a music group. "We started years ago to work with them, we built a team that produced artificial sounds and we worked with gaming specialists, and then there were filmmakers involved," Moers said.
Linkin Park's legendary vocalist, Chester Bennington, who put an end to his life months ago with such a different and beautiful story,