Any institution/project/company can benefit from association with Steemit. For example, through this article, I was able to raise 60 dollars, later donated to GPUGRID and Rosetta@home - two research projects based on volunteer computing and devoted to the advancement of biomedicine. Both GPUGRID and Rosetta@home are whitelisted by Gridcoin, so by supporting them, we are not only supporting beneficial medical research, but the whole idea of crypto-mining for science.