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RE: Gridcoin Joint Marketing Initiative 2018
Have you ever tested different ads to see if any are more effective. The bounce rate seems high. Maybe the ad copy needs improvement for a less than 60% bounce rate. Something to give thought to. Also have you considered using bing ads also ? You say you want to spend $30 a month on adwords. Why not consider $20. on Adwords and $10.00 on Bing ads ? You may be in for a pleasent surprise.
Yes, I have tested literally hundreds of different ads on Google. Science slogans work best (highest CTR) although with crypto going mainstream so quickly, crypto buzzwords are also getting some traction now.
Regarding the bounce rate, that's the website metric really, not an ad metric. If this Initiative is approved, I am going to point some of our ads to gridcoin.science and measure any difference in bounce rates.
Good idea for Bing ads, I will look into it! We should spend some $$$ there too.