Since the factory has started, it has not changed since then. The name of the symbol is Parle G. The girl's photo has not changed yet.

in #gopal1436 years ago

1-Parle-G: The journey of a biscuit for masses....

2-GET LATEST NEWS AND MARKET ALERTS! GET ALERTNO THANKS
SENSEX
38285.757.00 (0.02%)NIFTY 50
11570.9019.15 (0.17%)GOLD
29616.0119.0 (0.4%)USD/INR
69.820.00 (0%)
Advertising & Marketing
Parle-G: The journey of a biscuit for masses
30 Oct 2013, 12:10 PM IST
Whatsapp
Facebook
Twitter
LinkedIn
gplus
email
Save
Parle-G: The journey of a biscuit for masses
Parle-G: The journey of a biscuit for masses
1/10

Text: Shephali Bhatt, ET Bureau


It has saved many hungry souls, old and young, at noon or midnight. It has been a loyal companion to cutting chai for decades.

Whether you are looking for a nutritional substitute or just something to munch after a long day of work or study, Parle-G is a brand built for the masses.

And with 70% market share one can't argue with that.

ET presents the journey of a biscuit:

3-Advertising...
5GET LATEST NEWS AND MARKET ALERTS! GET ALERTNO THANKS
SENSEX
38285.757.00 (0.02%)NIFTY 50
11570.9019.15 (0.17%)GOLD
29616.0119.0 (0.4%)USD/INR
69.820.00 (0%)
Advertising & Marketing
Parle-G: The journey of a biscuit for masses
30 Oct 2013, 12:10 PM IST
Whatsapp
Facebook
Twitter
LinkedIn
gplus
email
Save
Parle-G: The journey of a biscuit for masses
Parle-G: The journey of a biscuit for masses
1/10

Text: Shephali Bhatt, ET Bureau


It has saved many hungry souls, old and young, at noon or midnight. It has been a loyal companion to cutting chai for decades.

Whether you are looking for a nutritional substitute or just something to munch after a long day of work or study, Parle-G is a brand built for the masses.

And with 70% market share one can't argue with that.

ET presents the journey of a biscuit:

Who's that girl?
Who's that girl?
2/10SAVE_20180822_122957.jpeg

She is Neeru Deshpandey from Nagpur, if you believe a post on Quora where a user has raised a question on the identity of the evergreen Parle-G kid.

The anonymous post adds that the picture was clicked when she was 4 years 3 months old. Then there's another source, Parle-G's Wikipedia page that comes up with the name 'Gunjan Gundaniya'.

Finally, Mayank Shah, group product manager at Parle Products, puts all the folklore to rest and reveals: It's actually an illustration by an Everest creative back in the 60s.

People have created their own stories about the kid being a girl and assigned names of their own accord and others just caught onto them, a lethal combination of rumour and grapevine.

1939 Next

4-Start of a new millennium meant wardrobe revamp for the then largest selling biscuit in the world (as declared an AC Nielsen study): Brand packaging went from wax paper to BOPP (Biaxially oriented polypropylene or plastic, as we like to call it... Next

Coin Marketplace

STEEM 0.28
TRX 0.25
JST 0.040
BTC 96186.34
ETH 3344.71
USDT 1.00
SBD 3.50