Facebook - A company like Google has written a new chapter on the use of smartphones, tablets, computers, and the Internet. Saxes of these companies mean new revolution in the world of technology. Incredibly, these two companies are working on technological innovation in their favor.

As a reliable search engine, people are more dependent on Google over the past few years. Besides, Google operates mobile operating systems, email services, video technology (YouTube), social media (Google Plus). Facebook's global contact since 2012 is as a complete social network.

At that time, the Facebook family, the colleague, has a wide popularity as the easy-navigational website of the contact with friends. Although Facebook is a place of social media; Facebook - Instagram, WhatsApp App, Akulas VR, and so on.

The success of these two companies has given them immense opportunities to enter the current market. Where, Webbased search engines and social media are the great success of this company. There, the revenue of these two companies is increasingly increasing through the Advertising Service or Advertising Services.

With a large population, both Google and Facebook have been offering pay-per-click advertising services for a long time. Currently, the services of these two large companies have given greater importance to mobile advertising.

Google Adwords & Adsense

Google's 90% income comes from this ad service from Edward and Adsense. This can be called Google's fuel. Google Edward is an online advertising system; Where they give the company a chance - to bring new customer visitors. The company bids for various placements in order to show their advertisements and sets the keywords for different category websites.

Basically the keywords that the general people search; He gives more attention to all keywords. Now when people search the keyword set by different companies - the results of the company's ads will be available at the search results first.

The advertiser company must pay the money based on the CPC or the cost-per-click; Only when they click on their ad. Likewise, where Google AdWords offers placements according to the keyword Google's search page, on the other hand Google Adsense Placement gives different blogs and websites.

Websites and blogs that show ads through Adsense; They earn money through the Google Revenue Sharing Program. Here the publisher receives 68% revenues from content add and 51% gets from search ads.

Facebook Ads

Similarly, Facebook earn revenues by displaying huge advertisements of various companies in the targeted audience. This Reveal of Facebook is based on the website and Mobile Advertising. Contrary to Google Edwards, here's a Facebook target for each user profile.

Here the advertiser has the ability to select the age, gender, country, city etc. by advertising. Here the visitors also have the power to choose and tune the ad; Google does not have that. Where to target Google; Website or keywords. There people can directly target advertisers on Facebook.

Mobile Advertising

In the last 10 years, mobile technology has exposed a horizon in reaching consumer goods or consumer products. Currently the companies that make digital marketing; Mobile advertising is one of their targets.

Currently, this mobile advertisement contest has been divided into two companies. Google and others are Facebook. At present, Google operates 43.3% of Mobile Ad Revenue and 13.6% of Facebook.

Recently, Facebook launched a mobile-based platform "Audience Network". They are displaying ad campaigns on Facebook and third-party mobile apps. On the other hand, Google's Mobile Advertising Network "Mobile Web" is focused on mobile apps. Who have been working since 2010 and currently active at 650,000 apps.

Who is big

Google Ads and Facebook Ads; Which is a big idea maybe big. Undoubtedly Google is the best in this market. Google receives $ 50.5 billion revenues in 2013; Only from this advertisement. 8.85 billion rupees only from mobile advertising.

Like Google, Revenue from Facebook is basically from this advertisement. In 2013, only $ 7 billion from Facebook's total revenue was from advertising. Even though Google is less than that; Since the employee is less than Google - so does Facebook and less profit. This revenue of Facebook will be increased several times; There is no doubt about this.

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Rashed