Gillette: The Falling Monopoly

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Prodded by a video by Disenthrall, bobymicjohn argues that "taking a political stance almost never harms a companies sales"; "Gillette's monopoly" - "no it's not" - "as close to a Monopoly as possible" - "on men's razors isn't going anywhere any time soon, no matter what political stance they take."

Interesting. Is Gillette a monopoly?

"This has nothing to do with design." "This excellent Quora thread:"
"Have the razor companies formed a cartel? Given the fact that Gillette has a 70% share in razors, this becomes sort of an odd question. Gillette is a one-shop cartel, or basically as close to a monopoly as you can get in the U.S. However, their power comes not from crushing competition by undercutting them on price (as you've noted, razors cost a pretty penny) but by outcompeting/outspending them in advertising. They simply have more "mind"-share than other razors, and consumer behavior (which one could argue is totally irrational) simply shows that men are rather price insensitive when it comes to razors. In fact, that sort of price insensitivity extends to much of the toiletry and household goods space (think Crest, Kleenex, Tylenol, Dove, etc.). "

"Dollar Shave Club is a cool startup (I'm not affiliated) that is trying to bust open this market." "- until Gillette sued."

My my. Well, here are a few articles about that. They're 2015.

This article is 2012.

On the DollarShaveClub YouTube video, looks like people are piling on:
"Since Gillette seems to hate men, happy to be here :D I hope you like my money more than they did."
"No longer buying Gillette, screw Procter&Gamble!"
"Get ready for an influx of sales"
"just restored my sanity after gillette ad"
"I though this ad was pure genius at selling your product but Gillette came up with even better way to promote your stuff."
"Watch and learn, Gillette"
"Hey look, no disgusting virtue signalling or insinuation that masculinity is toxic. HELLO, Dollar Shave Club!!!"

I could go on, but I think you get the idea.
All of these are a day old.

Yeah, honestly, I think you're spot-on, boby:

No sales effects whatsoever.