Razer opens its own online store for selling digital games

𝐑𝐚𝐳𝐞𝐫 𝐡𝐚𝐬 𝐨𝐩𝐞𝐧𝐞𝐝 𝐢𝐭𝐬 𝐨𝐰𝐧 𝐨𝐧𝐥𝐢𝐧𝐞 𝐬𝐭𝐨𝐫𝐞 𝐟𝐨𝐫 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐠𝐚𝐦𝐞𝐬 𝐮𝐧𝐝𝐞𝐫 𝐭𝐡𝐞 𝐧𝐚𝐦𝐞 𝐆𝐚𝐦𝐞 𝐒𝐭𝐨𝐫𝐞. 𝐓𝐡𝐞 𝐜𝐫𝐞𝐚𝐭𝐨𝐫 𝐨𝐟 𝐠𝐚𝐦𝐞 𝐡𝐚𝐫𝐝𝐰𝐚𝐫𝐞 𝐜𝐥𝐚𝐢𝐦𝐬 𝐭𝐨 𝐛𝐞 𝐨𝐟𝐟𝐞𝐫𝐢𝐧𝐠 '𝐭𝐡𝐨𝐮𝐬𝐚𝐧𝐝𝐬 𝐨𝐟 𝐭𝐢𝐭𝐥𝐞𝐬' 𝐭𝐡𝐞𝐫𝐞. 𝐈𝐭 𝐮𝐬𝐞𝐬 𝐚 𝐥𝐨𝐲𝐚𝐥𝐭𝐲 𝐩𝐫𝐨𝐠𝐫𝐚𝐦𝐦𝐞 𝐛𝐚𝐬𝐞𝐝 𝐨𝐧 𝐢𝐭𝐬 𝐨𝐰𝐧 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐜𝐮𝐫𝐫𝐞𝐧𝐜𝐲.

The shop currently displays 2210 results for games in all categories. Razer announces that it offers titles from among others Ubisoft, Bethesda, Rockstar and Bandai Namco. For the US, the UK, Germany and France, there is 'localised content, prices, payment methods and customer service'. Users outside these countries can make purchases on the English-language site, where they can pay in euros. Games come in the form of Steam or Uplay keys.

Customers can use purchases to build 'zSilver', which in turn can be converted into a discount on future purchases, for example games or hardware. According to Razer, there is a weekly selection of games that it calls 'exclusives', which have a higher discount and qualify for higher rewards.

Razer is active in the sale of peripherals for gamers in the form of, for example, keyboards and mice. The opening of the store is a step towards software for the company with headquarters in Singapore and San Francisco.