**THE ADDICTION OF CANDY CRUSH SAGA**

GENRES: puzzle
DEVELOPERS: king
PUBLISHERS: king
PLATFORMS: Windows Phone Store, Amazon AppStore, AppStore, Microsoft Windows, Google Play Linux
RELEASE DATES : iOS: November 14, 2012, Windows Phone: September 6, 2012, Browser: April 12, 2012, Microsoft Windows: July 29, 2015, Fire OS: December 11, 2014.

CANDY CRUSH SAGA This is a free games puzzle video game that was released and published by king on April 12, 2012 which consists of different stages and other versions were later released on the date stated above and other form of different browsers. In the game, the player is expected to complete each levels before going to the next level by matching each or swapping three or more of same colour together there by cancelling out those swapped ones and new candies are being released for more swapping. In candy crush, each levels are perequisite to each the next level. The swapping of the candies gives different type of power ups depending on how many candies of same colour swapped together. The swapping of three same color only cancel each other out while the swapping of four same color together result to one candy with more power up of explosions while the swapping of 5 candies together in a straight row or lines, gives a unique candy that is power full enough to explode all the candies at ones depending on which of the candies is swapped with it. If five candies can be swapped in a vertical and diagonal positions, it gives a candy bag that have the ability to explode the candies surrounded by it but not that effective like the one swapped in a single row.

Candy crush is one of the most early accepted and successful game that uses freemium model; the game that can be played all through without spending a dime and players to can also buy gold which is what is recognised as the ticket or tender to clear off any difficult boards and that is where the king makes its revenues from. Over $493 million was reported by king as a revenue generated over a three month period as over 93million people were playing it then in 2014 across the globe. It has been one of the top ten grossing mobile apps for over four years with over 2.7 billion downloads.

The game has been design in such a ways that seems not to bore you, the further you go the more the challenges and the patterns or task are different. Each levels come with it task that is expected of you to counter before hopping to the next level. If the player is able to pass the level at a first trial, the player would be notified one the screen for Winning that level at a first try and a start would be added for securing a win and the figures will tell you how good your performances are. If you fail to pass the level, a start is going to be taken off as your lives and you out used your lives without passing the level, you will have to face the penalty of waiting for a given time before you could play again or you purchase a gold if you are really that eager to play again and that is how king could generate that revenues. Sometimes you can't help but to go back to the already completed level to play it over again just because the score gotten in the first place wasn't good enough for you or either it's more easier or interesting to you to play than the one giving you difficulties to be completed and you can be played as many times as desired.
The game are designed to have so many episodes and its like its not even ending the more you go, the more you unlock different features that enables you to complete the challenge easily. Candy crush is such an interesting game that keeps you away for a while and keeps you busy too.

CHARACTERS
In the game of puzzle, the player solve puzzles and as you progresses, you shall be hearing sounds of encouragement like "wonderful" and music beat to would be playing beneath as you play the game. The characters are: Tiffi, Mr Odds the owl from dreamworld levels and many more.

RECEPTION
Ellie Gibson of Eurogamer referred to candy Crush Saga as 2013's "Game of the year".

COMMERCIAL

Candy Crush Saga is one of the most downloaded game for the AppStore. In April 2012, the game was released and by December of 2012, it had over ten million downloads. It goes on, 2013 it had over 500million downloads across it vendours including facebook and even considered the most downloaded app from the Apple Store. It generated a fortune daily with revenue of $633,000 from the United States alone of iOS App Store with at least 6.7million active users on a daily basis. The game seems to be an appealing game to the masses because it keeps you busy, interesting and not so complicated at all that anybody can learn how to play it within minutes. In 2014, the amount of active users it gained increases drastically compared to that of 2013, the monthly active users resulted to over 245million people. Though, that was it highest recorded and soon the active users dropped to around 166million in the year 2016.
With the help of it advert, $1.04billion was generated from the from it users for purchasing in game items to play to play and in 2013 the revenue dropped to $1.33billion and 2015, the monthly revenue was estimated to be $120million and the players purchasing of in game items dropped in 2016 that revenue had reduced to $53million dollars, half of what it generated in 2015 monthly. Candy crush was widely accepted and played by every class of people around the world. Five years from it release, it has recorded over 2.7billion downloads and even with revenue dropped, it could still generate over $250million for the quarter ending in September 2017 and still gaining a significant improvement again maybe with the help of it entrance to harnesse the from the Asian market with it high populations, one of seven Hong Kong citizens now play Candy Crush Saga and still remain the number top grossing revenue generated App for mobile phones from 2012 leading up to 2017.

WHY PEOPLE FINDS IT INTERESTING TO PLAY
The game is a very interesting game to play in the sense that is very simple and complicated to understand to play, you do t have to be educated or obtained a degree in Harvard before you could play. The name candy sounds so sweet to even pronounce and easy to remember because you will hardly finds someone that doesn't like candy or doesn't pronounce the word candy as the case maybe. On a scales of 1-10 playing game on a mobile phones especially android, you will find at least 6 with a candy crush saga on their phone. The simplicity of the game to be played makes it easier for everyone to adopt the game and it even the older people too, regardless of the age bracket, they play the game perfectly often.
I started playing the game sometimes last year and before then, I do find people playing the game a lot even older people either male or female, young or old and regardless of the class of the person i of the citizens, they still play it and finds it interesting and it even uses "freemium".
When I started playing the game, I kind of got addicted and whenever I am less busy, ones my phone is with, all I do is playing candy crush if I am not chatting and I will ways make sure I complete that task in order to go to the next level. It keeps body and soul together even whenever you have no one to talk to, it keeps you busy and not stressed or frustrated.
The colors used too on the candies really play a vital role in getting conversant with the App also because the colours are simple colors that someone can recognize, pronounce and easily see around too.
The words "sweet, wonderful, tasty, sugar crush and so on " , the way it's been pronounced is so sexy and interesting to want to listened to anytime without being bored of it. It has a very nice in game purchase items. You must not by a Harvard graduate or an educated person before you can play it, it is designed for all class of people either matured, reserved or an insane person.
It keeps your brain thinking very fast, being smart at guessing and knowing what to do next whenever you are caught at unsafe angle in the game and it actually helps in real life not knowing that it helps improve your brain capability in the areas of think and reasoning.

Video credit: MsCookieKirby
All the image used, credit: king

In conclusion, Candy Crush Saga is a game most of it active players are addicted to due to it simplicity, easy to understand and interesting game to play without being stressed and questions no level of education before playing and once you are used to it, then you get happy with it and finds yourself playing at any free time you have.