America’s largest video game expo, pretty much exists to make investors happy

Game companies use E3 to gauge consumer sentiment…and peacock in front of investors

E3 is just a way to show off a company’s holiday offerings.
What should we expect at E3 this year?

Microsoft ($MSFT) is releasing an updated version of their Xbox One console this year, and will show off the new hardware at the expo. Electronic Arts ($EA) will show off their yearly sports titles and licensed Star Wars video games. Activision ($ATVI) will show a playable version of their latest Call of Duty game, Call of Duty WWII, along with Destiny 2. Take Two Interactive’s Rockstar Games ($TTWO) will also show the recently-delayed Red Dead Redemption 2.
Anyone can become a game investor.

Investing in video games isn’t hard. Every major game publisher is listed on the stock market, so if you wanted to buy shares of Activision ($ATVI) or Electronic Arts ($EA), you could. Investing in the entire industry, or every game publisher, is also possible thanks to the $GAMR ETF. This fund lets you own small percentages of every publicly traded game stock. (Read our $GAMR guide to learn more on how this fund works.)