Ubisoft with new blockchain group

Gaming giant Ubisoft has taken another step into the blockchain room by becoming an introductory member of the newly formed Blockchain Game Alliance Consortium.

Announced Friday at the Blockchain Game Summit in Lyon, France, the group aims to develop common standards and practices for integrating blockchain technology into video games, according to gaming news organization MCV.

Other members at launch include blockchain software company Consensys and other startups like Enjin, Fig, Alto, Ultra, Gimli and EverdreamSoft. Nicolas Gilot, CEO of Ultra, told MCV that the Group focuses on strengthening stakeholders with the development of common blockchain standards and explains:

"Blockchain Game Alliance advocates a universal standard in the blockchain gaming space to create a more interoperable and transparent ecosystem that will benefit stakeholders by promoting innovation and ensuring economic viability."

Ubisoft, one of the world's largest game publishers, has already undergone the blockchain technology in recent months. The company announced in February that it investigates how it can use blockchain technology as part of its work on its strategic innovation lab.

Recently, the company released a Minecraft-inspired game called Hashcraft, which allows players to design tasks and challenges stored in a public blockchain. In an interview with VentureBeat, Ubisoft's blockchain initiative manager, Anne Puck, said that "everything around blockchain is worth investigating. "She also noted that the company hopes to reduce" toxicity "in gaming environments while complying with EU privacy laws.