10 Bizarre Video Game Marketing Campaigns

Marketing is the lifeblood of sales. Unless a brand has already established itself as a dominant force in the market, it will be difficult for the public to react positively to its product launch without some form of marketing.Sometimes, products perform well in the market solely because of an optimized marketing effort.

This is the reason why every industry invests in marketing. In the world of video games, there have been successful and unsuccessful marketing campaigns. What we are, however, not prepared for are bizarre marketing campaigns. These marketing efforts are very strange and far from the usual.

Some of these campaigns were so unusual that they attracted criticism and even law enforcement.

Here are ten of the most bizarre video game marketing campaigns.

Resident Evil 6 Experiments with a Weird Meat
In order to promote Resident Evil 6, Capcom, the company that produced the game, decided to embark on a very unusual promotional tactic. This promo involved the creation of a butcher shop with meat that looked like human flesh. The butcher shop was called “Wesker & Son.” The meat on sale was actually edible animal meat carefully constructed by a food artist to look like human body parts. The butcher shop was open for two days before it closed.There is another bizarre development relating to the launch of Resident Evil 6. The first marketing stunt involved the creation of fake murder scenes in front of popular media businesses in London

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