PlayStation 4 again dominates the most popular TV ads

In the kingdom of the blind and the unicorn is a king - and in the generation of a total lack of new and exciting titles, even the half-policy of Sony is enough to make PlayStation 4 the top of the audience's interest.

According to iSpot.tv, which measures real-time TV viewing of more than eight million smart TVs, Sony's current console dominates the TV segment as far as its games ads are concerned. These are the ads for hardware and games that receive the largest advertising budget and are called to sharpen user attention to new products.

The 19 companies analyzed by iSpot.tv spent $ 34.2 million on the creation of 65 different ads broadcast 11,000 times.

With nearly half the impressions (1.1 billion or 48.1 percent), PlayStation 4 is the top-rated ad. They are a total of 16, the most watched is "Anything Can Happen, Everything Will: Live Action" for Far Cry 5.

Second is the mobile King, whose six ads have generated 554.8 million impressions. Surprisingly, all of Candy Crush's most misunderstanding is "Candy Crush Saga: Fearless Cat! Get That Sweet Feeling! "

The third is Nintendo with 15 ads generating 272.3 million impressions; the most watched is "Get Together With Great Games".

source: https://www.kaldata.com
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