Net neutrality is simply a rule preventing anyone from regulating the internet, so please explain how a simple rule that prevents any kind of regulation turns into regulation? You can't because you're buying the lies about regulation and free markets that the likes of Ajit Pai are feeding you. The free market won't save you when it comes to ISPs because they're monopolies in most places and there is no market for them to have to compete against. Which is why it makes sense to treat the internet like utilities and have a basic rule that says NO ONE CAN REGULATE THE INTERNET AT ALL.