I wouldn't say that freedom is unpopular. On the contrary, people find the idea of freedom very appealing. It just has a very different meaning depending on who you ask.
One guy considers himself free if he does not have to work while still living a good life.
Another guy just doesn't want to be a slave, another one may find the idea of being reliant on food, water and air to live imprisoning.
That being said, I think that steemit has a lot of potencial, but as with everything, utilizing that potencial doesn't come easy.
Why is it then, that it's NOT the tyrant that holds back the one who wants to be free? Why is it that it's the house slaves that hold him back and punish him?
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Probably because they just don't know better.
Look at someone living in the working class and one day deciding that he wants to do more with his life, maybe doing some business, reaching for the stars. Friends, family, companions, hardly anyone will wholeheartly agree on saying that its a good idea, most will act rather aloof and reluctant.
It is basicly the same scenario as you just described, it is always a matter of perspective.