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RE: Greetings From George: Intolerance Is Now Tolerance!
The phenomena of which you speak is called hijacking words. It's a common tactic.
(see disruptive, sustainability, and quite a few more)
The novel, 1984, by George Orwell went into some detail about how it is done. George Orwell intended for 1984 to be a cautionary tale, NOT an instruction manual.
Yes. Unfortunately we could not stop us from making it a reality.