Maybe the owners are content with mediocrity - in the Prem they can still make good money without splashing too much. By pretending to negotiate for Auba they can satisfy a good percentage of fans, but maybe the truth is that they don't want to buy him.
How much difference can that one player make, especially after their best player has just left? If the difference isn't going to earn them much more, then why would they want to spend so much and add to their wages?
Just a thought.
It's been evident over the years that the Arsenal board bother less about winning trophies as long as the club continues to rake in money which is why Wenger is still at the helms of affairs.
Now, finally, Auba has arrived and I feel with Ozil also penning a new deal, I don't think we'll miss Sanchez. Yes, he was arguably our best player but, hey, he didn't do it singlehandedly and he's not the first best player to leave Arsenal. We'll always survive.
And to say, Auba would make a lot of difference. Trust me