The Natural Red Food Color Challenge

Take the place of the most popular diets on the market to look naturally - Red Food Dye # 40 - A division of Day-Glow Corporation, Vivi Food Colors has launched the Natural Red Food Color Challenge. With a $ 100,000 prize, this promotion-challenge is looking for a clean, safe, and natural alternative to red food, which can be used for baked goods and grains from drinks, pet food and other food products to applications. Could.

This challenge reflects the increasing concern of both healthy eating communities and consumer advocacy groups. For decades, there has been a movement to address the level of artificial food additives, preservatives, stabilizers, and dyes, which are a regular part of our diet. This concern increased with the publication of the Southampton study in 2007 - a research report indicated the connection between certain food and behavioral problems in children.

The report was thoroughly investigated and many health organizations began to study independent and organized special meetings to determine if new rules were required or not. It also included the European Food Safety Authority, which evaluated Southampton studies and its food demotors - which included five dyes and sodium benzoate (a preservative), was informally named "Southampton Six".



The Natural Red Food Color Challenge is offering anyone $ 100,000, which can make a safe, natural choice for the most popular food dye on the market. Credit: Southampton.ac.uk

In addition, in 2011, the FDA Advisory Committee of the Food and Drug Administration formally discussed health and safety standards in relation to artificial food colors and discussed the potential link between dietary and behavioral problems specifically. . In response to the growing pressures of physicians and consumer advocates in the meeting, it was decided whether the food should come with additional warning labels or no more testing was needed.

Although these and other studies did not confirm the findings of the Southampton study - that there is a common relation between these six food additives and the most active behavior among children - they agreed that there may be a link where food adder is a pre- Existing, implicit condition. But above all, the long-term impact of what we have put into our body and what may be possible requires more research.

It has also highlighted the need for a safe and effective alternative, which can serve as a traditional food additive, but without any potential for harmful side effects. Since the challenge was opened on April 1, 35 innovators have signed an opportunity to win $ 100,000 prize.