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RE: Where does the money come from?!
It may be a little too much information, but it's all in the whitepaper.
https://steem.io/SteemWhitePaper.pdf
Steemit is the first company which is pioneering the use of this brilliant public ledger: steem, which stands ready to power a worldwide, censorship free, continuous broadcast of copious information.
Steem power will begin dramatically changing hands on July 4th, and the influence will become more and more distributed from that point forward. This is still in beta... stick around! Keep posting, looking under the hood, kicking the tires... I think you'll like what you see. :)
ya, I'm still sluggin through the white paper. I may have to read it a few times before I get it.