The Future of CrossFit

As the science of health and fitness evolves, it’s clear that staying healthy is only possible using a multi-faceted approach. In today's busy world, everyone has limited time, energy, and particularly motivation to train and stay healthy. CrossFit uniquely addresses these needs by making fitness a lifestyle, complete with customizable exercises, sound nutrition, a highly supportive social network, and even entertainment (the CrossFit Games). Yoga is another example of a holistic approach that enjoys widespread popularity. From this perspective, it’s clear that lifestyle-based regimens like CrossFit will continue to gain popularity.

Also, everyone from pro-athletes to normal individuals are demanding more targeted workouts. The adaptable and modular nature of CrossFit meets this need. At the same time, CrossFit is poised to take advantage of the deluge of biometric data collected by increasingly popular digital wearables. This highly individualized and up-to-date data stream can even further optimize daily workouts for specific training goals.

When founder Greg Glassman started CrossFit, he couldn’t have imagined its success - not only in the United States, but also globally. Currently in the US, there is a CrossFit gym for every 50 thousand people, and one CrossFit gym for every 100 thousand people internationally. However, there are a disproportionate number of members who belong to a high income demographic, said Glassman in an interview. His vision for the future includes extending the reach of CrossFit to poorer communities both in the US and abroad. Glassman believes that the driving mechanism behind the spread of CrossFit is word-of-mouth, and this trend doesn’t seem to be slowing down. In fact, the proliferation of social media will likely accelerate this trend, particularly in developing countries where internet-related technology adoption is still ongoing.

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