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It's through those grueling times that one develops discipline, and learns to shine under pressure - the most valuable parts of lifting. I know if I ever let myself get out of shape, I have the discipline to crack the whip and make the muscles grow, and the same motivation that pushes me through another set of hard squats carries me up a mountain perhaps more easily :D

Discipline is bad for marketing though; disciplined people don't buy as many things and are less vulnerable to manipulation.

Absolutely. Fitness is such a mental game. But like you said about climbing the mountain, life is a mental game.
Right now, in fact, I'm practicing my discipline with cookies: every time I think, "I'm done, I can't eat another one," I tell myself, "No! Just one more. I can do this!" LOL

The mountain can be a metaphor for any goal in life pretty easily :)

Hahaha it's a lot easier to not feel bad about having another cookie as long as you keep the same vigor in your squat and deadlift routine, or in the progression upward in intensity... you know you're gonna need every bit of energy you can scrounge to grow and recover :D

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