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RE: There's a revolution happening, didn't you know? - Fashion Revolution Week
Good points made. Certainly, a lot of brands came out and committed to changes under social pressure after the Rana Plaza collapse. But social pressure only goes so far if consumers don't vote with their wallets, and I think a lot of people have gotten used to the low price tags on fast fashion items.
On the other hand, fashion businesses can do more to raise awareness about their supply chain, and to increase efficiencies so as to make environmentally-friendly clothing more affordable as well. There is a tendency as well for some brands to use the desire for sustainability to raise prices on environmentally friendly products.
Truly appreciate your comment @wilfredn and I am with you. I do think that it's important that price points come down, but not too much. The reason for this is we are encouraging people to shop LESS. That is the message. Shop less and look after what you have. As a result it's a shift which must come from the consumer. If price points are super slow, it just becomes fast fashion again, regardless of how it is made.
I understand your point and there's certainly something to be said about the joy of owning a select few pieces of items through time. I understand that you're running your own slow fashion label and I would like to hear more about your take on slow fashion.
Perhaps in some of your upcoming posts?
Definitely! I've already written a few features about it ;-) I wrote one a few weeks ago solely dedicated to slow fashion.
But definitely more soon!
Excellent! I'll be keeping an eye out for them.